
Our Mission is Our Passion
Our mission is to connect college fans and alumni with the widest selection of officially licensed collegiate apparel and merchandise from trusted vendors while empowering brands to grow and become household names.
About Us | Alma Mater
Your One-Stop Marketplace for Officially Licensed Collegiate Apparel & Merchandise
At Alma Mater, we’re passionate about helping students, alumni, and college sports fans show off their school spirit with high-quality, officially licensed collegiate apparel and merchandise.
As a curated online marketplace, we bring together the best collegiate brands and licensed vendors to offer a wide selection of t-shirts, hoodies, jerseys, hats, and accessories—all in one convenient place. Whether you’re gearing up for game day, celebrating a milestone, or just showing off your alma mater pride, you’ll find exactly what you need at Alma Mater.
Our Mission
At Alma Mater, our goal is simple:
🎓 To provide college fans with the best selection of officially licensed collegiate gear from trusted vendors.
We know how important it is to represent your school with authentic, high-quality merchandise, and we make it easy by offering a wide range of options from multiple collegiate brands—all in one seamless shopping experience.
What Makes Alma Mater Different?
Unlike traditional online stores, Alma Mater is a marketplace, meaning we partner with multiple licensed vendors to bring you an expansive and diverse selection of college apparel and fan gear. Here’s what sets us apart:
✅ Officially Licensed Apparel & Merchandise
We only work with verified, officially licensed vendors, ensuring that every item sold on our site meets quality and licensing standards. You’ll never have to worry about counterfeit or unapproved products.
✅ More Choices, One Easy Checkout
Because we’re a marketplace, not a single store, we bring together a variety of styles, designs, and brands, offering everything from classic college gear to unique, limited-edition pieces. Even though products come from different vendors, you can shop and check out seamlessly in one transaction.
✅ Supporting Collegiate Brands & Small Businesses
We believe in supporting independent collegiate apparel brands, small businesses, and official vendors that create high-quality, innovative products. When you shop with us, you’re also helping small businesses thrive in the college sports apparel industry.
✅ Gear for Every Occasion
Whether you’re a student, alumnus, or die-hard fan, our marketplace has the perfect gear for:
Game day & tailgating – Rep your team in bold, spirited designs.
Graduation & alumni events – Celebrate your college journey with official apparel.
Everyday school pride – Stay stylish and comfortable with licensed hoodies, tees, and accessories.
Holiday & birthday gifts – Find the perfect college-themed gift for the fan in your life.
How Our Marketplace Works
Shopping at Alma Mater is easy! Here’s how our marketplace operates:
1️⃣ We Partner with Licensed Vendors
We carefully curate and onboard vendors that sell officially licensed collegiate apparel and accessories.
2️⃣ Vendors List Their Products
Each vendor manages their own inventory, pricing, and fulfillment, ensuring a wide variety of unique products.
3️⃣ You Shop & Check Out Seamlessly
Browse our marketplace, add items to your cart, and check out in a single transaction, even if your order includes products from multiple vendors.
4️⃣ Vendors Ship Your Order Directly
Each vendor ships your order separately, which means you may receive multiple packages, but you’ll always get tracking updates for each shipment.
Shipping & Returns
Since we partner with multiple vendors, shipping rates and times may vary depending on where your items are being shipped from. Here’s what to expect:
📦 Processing & Shipping Times – Most vendors ship orders within 2-5 business days, and delivery times vary based on location and chosen shipping method.
📦 Multiple Shipments – If you order from multiple vendors, you may receive separate packages with different tracking numbers.
📦 Hassle-Free Returns – Returns are handled by each vendor individually, and most allow returns within 30 days of delivery for unworn and unused items.
For more details, check out our Returns Policy page.
Join the Alma Mater Community
At Alma Mater, we’re more than just a marketplace—we’re a community of college sports fans, students, and alumni who love celebrating school pride. Stay connected with us to:
📢 Get exclusive access to new arrivals & limited-edition gear
🎟 Receive special discounts & promotions
📲 Follow us on social media for the latest updates
📩 Sign up for our newsletter today to stay updated on new products, special promotions, and collegiate apparel trends!
Interested in Selling on Alma Mater?
We’re always looking for licensed collegiate brands and apparel vendors to join our growing marketplace! If you’re a vendor interested in selling on Alma Mater, visit our Vendor Registration Page to learn more.
Have Questions? Contact Us!
Our customer support team is here to help! If you have any questions about ordering, shipping, or returns, feel free to reach out:
📧 Email: support@shopalmamater.com
📅 Hours: Monday – Friday, 9 AM – 5 PM EST
We appreciate your support and look forward to helping you find the perfect collegiate apparel and fan gear!

Corporate Social Responsibility
At Alma Mater, we are dedicated to fostering positive change by uplifting communities and supporting underserved businesses through our everyday operations.
As a marketplace exclusively offering officially licensed collegiate apparel and merchandise, we prioritize partnerships with vendors who share our commitment to quality and customer respect.
As such, we are proud to uplift women-, minority-, and veteran-owned businesses by featuring them on our marketplace. We also take pride in conducting our banking with a Minority Depository Institution (MDI), which plays a vital role in providing financial services and promoting economic growth within underserved communities.
Through these efforts, Alma Mater strives to make a meaningful impact, ensuring that our business practices contribute to the empowerment and prosperity of diverse communities.